Avant Apparel

I discovered the amazing Avant Apparel 2012 autumn/winter collection, while browsing the collections from the 2012 Mercedes-Benz Fashion Week. The Avant design label is the creation of a progressive design duo, Bailey Allison and Lauren Du Plessis, both Lisof graduates of 2008. It is great to see such beautiful creations that are being produced locally in South Africa!

The Avant 2012 autumn/winter collection is stunning and quite dramatic, with a monochromatic thread that runs throughout the entire collection. The garments are highly structured, with an emphasis on form-fitting design, featuring elements such as the peplum, exaggerated shoulders and oversized lapels. I love the use of sheer fabrics, which is a very popular fashion trend this season.

Avant is currently stocked at Egality in Parkhurst but they have plans to expand further in Johannesburg as well as Cape Town.

To find out more about Avant Apparel visit their blog iloveavant.

Image source: AFI


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